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What is Google AdWords?
It refers a tool of Google which helps to make a ad and many more functions performed on Google. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
There are three basic types of Google Ads:
- Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
- Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
- Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content.
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